Patrick Gauthier is a brand coachTM specialized in inspirational brandingTM. Throughout his conferences, trainings and coaching programs, he helps individuals and their enterprises develop happy and inspired brands that BLOOMTM. His education background includes a Master’s degree in Communications, specialized in Marketing Communications, and a Bachelor’s degree in Business Management. Patrick has more than ten years of experience in developing strong and inspiring brands in highly creative fields such as sports, fashion and entertainment. He is recognized as one of the key actors in the rebranding and international growth of the Orage skiwear brand. As the company’s Marketing Communication Manager, Patrick help redefine the brand and propel it on to the internationally scene where it is now present in over 10 countries around the world. He also helped the brand increase its sales from 5 million dollars to 25 million dollars in less than five years.
Over the years, Patrick has developed a strong ability to inspire leaders and their organizations, and to help them reveal what is unique and exceptional about them, their true identity, as well as how they want to contribute and change the world, their deeper purpose. Today, Patrick brings his expertise in branding to the stage as a passionate and inspiring keynote speaker, trainer and brand coachTM in order to help a larger number of leaders and enterprises develop truly inspired and inspiring brands that enrich peoples lives.
Patrick also teaches branding in the marketing and communication departments at the University of Quebec in Montreal (UQAM). He is the author of the first brand management course offered at the university.
Always on the lookout for what’s new and cutting edge in branding, Patrick will help you see the field of branding in a new way and help you unleash your brands true power.
KEYNOTE
UNLEASH THE POWER OF YOUR BRAND
How to develop an inspired and inspiring world class brand?
How do companies stand out today and become major brands that inspire and amaze? How do they think and act differently? What lessons can we learn from them that can help us create our own inspired and inspiring world class brand? The main goal of this conference is to answer all of these questions and to help your brand become a source of inspiration for you, your employees, your partners and your clients.
‘’Using relevant and fun examples, Patrick was able to captivate everyone in the audience. His creative approach helped people feel totally inspired to develop a strong identity for their brand. In his keynote, Patrick provokes questioning to make us realize we can do better than simply copy what everybody else does.‘’
– Diane Philibert, Quebec Renting Association
CONFERENCE’S STRUCTURE
1. The importance and advantages of investing in your brand
Why is it crucial nowadays for companies to invest in their brand and to make it inspiring and meaningful? Here we address common issues that companies deal with and explain the benefits of developing inspired and inspiring world class brands.
2. How do inspired and inspiring world class brands think?
Our thoughts affect the way we act and what we achieve. To take advantage of an inspired and inspiring world class brand, companies need to learn to adopt a new state of mind. Here we address how notorious companies define how their brand partakes in society and how deep is their commitment to it.
3. How do inspired and inspiring world class brands act?
Inspired and inspiring world class brands think differently, but they also act differently. Here we present 7 ways strong brands rally, inspire and amaze their publics, both inside and outside the company.
Testimonial
« During his conference at the Branding Seminar, organized by Bombardier’s Branding Research Center, Patrick captivated and inspired MBA students with his unique perspective in branding. He knew how to convince us that a true inspiring brand has to brand itself from the inside out so that it can wow everybody in its path. Patrick is a great speaker and, in the end, he was able to transmit his burning passion for branding to everyone. »