
As a speaker, Marie-Elyse Forget strives to transform each training session into an unforgettable experience. Every participant, not only enriched in knowledge but also fueled by motivation and empowerment, leaves with a renewed vision.
Her specialization in business relationship development, the sales mindset, as well as the embodiment of brand and consumer in marketing, adds a unique and relevant dimension to her interventions. Guided by an unwavering passion for diversity in all its forms, she integrates awareness of cognitive biases and the deconstruction of limits into every service offered.
As a lecturer at HEC Montréal, McGill University, and Concordia University - John Molson School of Business, her exceptional pedagogical commitment was recognized with the Excellence in Teaching Award at HEC Montréal in 2022. Additionally, in 2023, students…
(Conférence in business development)
Business success conference: Focused on essential skills in persuasive communication and business development. Often, professionals' potential in the art of persuasion is limited by their mindset. This session explores techniques and strategies to cultivate the mindset of a successful professional while enhancing communication and active listening to strengthen client relationships. Emphasis is placed on creating value beyond products or services, enabling your team to stand out in the market. The importance of teamwork in value creation is also highlighted.
(Customer service training)
In 2024, challenges related to poor customer courtesy are inevitable, with emotional outbursts, aggressive language, and a lack of courtesy becoming commonplace. This training examines the responsibilities at play and offers solutions to alleviate tensions. By revisiting the fundamentals of customer service, the training adapts to the current context, where emotions and e-commerce play a significant role in our lives. This empowers your team to thrive in the face of contemporary customer service challenges.
(Conference targeting the insurance industry)
Stop negotiating on price: The client isn't buying a price; they're buying value, even in a context where money is tight. Discover how to create exceptional value at every stage of the sales process. Learn to master understanding Customer Lifetime Value (CLV) to strengthen customer relationships, overcome the objection of 'it's too expensive' by highlighting the value of your offer, and acquire advanced techniques to enhance the perceived value of your products or services.
Integrating your persona into your company culture will not only bring your persona-archetype to life but will also help your teams develop interest and empathy for your ideal consumer. This will foster team synergy and a customer-focused culture, allowing you to constantly know how to implement marketing initiatives and make business decisions that are relevant to your customer, ensuring lasting positive results. After all, it's the customer who will determine the long-term success of your business, isn't it?
Testimonials
« Marie-Elyse makes you discover an up-to date trend in marketing strategy and is a great source of inspiration. She is very enthusiastic and has in store many astute ways and ideas to highlight your potential.” »
« Vibrant and lively as well great content »