Larry Smith

Building a winning team, management of change, sale philosophy, strategic vision,why are we here.
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Senator, speaker, motivator, motivation conference

Larry Smith was appointed by Prime Minister Stephen Harper to the Senate of Canada in December 2010 and sits currently as a senator. He is also a partner with Westmount Moving and Storage, the #.1 agent for North American Van Line in Canada. Larry was also the President of the CFL Montreal Alouettes for 12 years and is credited with reviving profesional football in Montreal. From 2002-2004, he was president and publisher of the Montreal Gazette.

From 1997 to 2001, Mr. Smith held the position of President and Chief Executive Officer for the Montreal Alouettes after having completed his term of five years acting as Commissioner of the Canadian Football League. He worked to revive the tradition of football in Montreal and in the Province of Quebec. His intensive work earned him several honors including the nomination, in 1998, as Sports Personality of the Year at the Quebec Sports Gala. Mr. Smith was named “Marketer of the Year” in 1999 by the International Association of Professional Communicators (Montreal) and received the Accomplishment Award from the 2000 Marketing Personality Gala.

Born in Montreal, Mr. Smith played nine seasons as running back for the Alouettes between 1972 and 1980, after he was drafted first overall in the 1972 college draft. He played in 140 consecutive regular season games, 13 playoff games and five Grey Cup games, winning the trophy twice.

Mr. Smith began his business career with positions in sales, marketing and human resources. In 1983, he joined Industrial Life Technical Services as general manager of the Montreal branch. In 1984, he took over the Multi-Products Division and in 1985, he became the senior vice-president of the Central Region. Between 1985 and 1991, he held several executive positions with various divisions of John Labatt Ltd., the most recent being President of the Frozen Bakery Division of Ogilvie Mills Ltd.

He attended Bishop’s University, graduating with a Bachelor of Arts in Economics and Business in 1972.

Law degree from McGill University. He served as President, Bishop’s Alumni Association and is a member of the Corporation of Bishop’s University Board of Governors.

Larry and his wife have three children: Wesley, Ashley and Bradley.

Company's who have used his services:

  • Valeurs Mobilières Desjardins
  • Labatt
  • Bell
  • General Motors