Jean-Francois Ouellet

Entrepreneur, marketing specialist, motivational speaker
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Entrepreneur, Marketing specialist, Motivational speaker, Televison personality

Before joining HEC Montréal in 2004, Professor Ouellet was first an entrepreneur (4 years)—named Student Entrepreneur of the Year by the Business Development Bank of Canada in 1995—and a Chief Marketing Officer in a publicly traded high-tech company (6 years). In the latter position, his realizations included negotiating with, training, and supporting a technical distribution network active in over 20 countries of Europe, the Americas, the Middle-East, and Asia. He also played a significant role in taking the company public.

As an academic, his research and teaching interests focus on two fields: (1) product and innovation marketing, including web-based marketing, e-commerce, database marketing, and everything that comes alongside products such as service, quality, satisfaction, customer support, even financing of start-ups, both for B2C and B2B contexts; and (2) international and cross-cultural marketing. He completed a Post-Doctorate at the Massachusetts Institute of Technology (MIT) on the topic of Web-based Innovation, following which Professor Ouellet’s research was published in such world-class academic publications as the Journal of Marketing—the most influential academic publication in business—, the Canadian Journal of Administrative Sciences, the Canadian Journal of Marketing Research, the International Journal of Cases in Management, and Advances in Consumer Research. His research was also highlighted in such publications as The Economist and was the object of a dedicated blog by the American Marketing Association. He was also Director of the B.B.A. program at HEC Montréal between 2009 and 2010.

As a consultant, his client portfolio include eBay, the National Bank of CanadaPratt & WhitneyBombardier AerospaceDesjardins, Austria’s ErsteBank, UAP/NAPA, Gaz Métro, Hydro-QuebecBell CanadaSNC Lavallin, as well as innovative start-ups and SMEs such as Nstein TechnologiesDispill, and D-Box Technologies. He also acts or has acted as external expert for marketing and strategy firms such as Raymond Chabot Grant ThorntonAdHoc Recherche, and Young & Rubicam. He is the co-author of the 4th and 5th editions of French Canada’s best-selling original marketing textbook—Gestion du Marketing—and is frequently cited in the Canadian and international media (e.g., La Presse, L’Express (France), CBC TelevisionL’ActualitéRadio-Canada (Radio and Television)TVAThe Gazette, The Globe and Mail, The National Post, Canadian Business Magazine, NPR (national U.S. radio network) and more).

Jean-François Ouellet is fluent in French, English, and Spanish, and has conversational skills in German, Italian, and Japanese. Since 2010, he is also the host of a TV reality show called Generation INC in which he and two fellow experts help SME’s achieve their business potential.