François Lambert

Entrepreneur, Farmer, Author and Speaker
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A successful entrepreneur, François Lambert co-founded Atelka, the largest call center in Canada, as well as Aheeva, a technology company present in 75 countries. He has invested in more than a dozen companies in his career, including Boostmi, a roadside assistance application, nGUVU, an employee mobilization platform, UNDZ underwear, Acier St-Jérôme and various real estate projects.

In December 2018, he launched his own online store, www.francoislambert.one, where he sells products from his maple grove and some of his company's products. Based on his success, he has since released a platform of visibility to Quebec entrepreneurs by selling their products on his website.

Known to the public for his remarkable participation on Radio-Canada's show Dans l'oeil du dragon (the French version of Dragon’s Den), François Lambert is also the author of two books on entrepreneurship: À prendre ou à laisser (reissued in 2019, in French only) and Entrepreneurship Is Hard : Deal with It. (translated to English in 2019), in which he conveys his passion for business and deconstructs persistent myths about entrepreneurship. He also wrote Qu’est-ce que j’en pense? (2018), an opinion piece in which he candidly addresses 30 current issues in Quebec.

In conference, he unreservedly and humorously reveals his good and his bad moves, revealing at the same time the difficulties of business life. With his outspokenness, he shares his inspiring story and conveys to participants the desire to take action today to pursue their dreams, whether in their professional or personal lives.

A great sportsman, he has completed four marathons, five years of triathlon training and participated in the CEO Endurance World Championship in 2012. Still today, he maintains a one-to-three-hour pace of physical activity per day. 

François divides his time between Montreal and his 600-acre land in Outaouais where he grows corn, soya beans and oat. This where he also produces maple syrup, honey and raises chickens, rabbits and sheep, amongst other things.

François Lambert holds a Bachelor's degree in accounting from the Université du Québec en Outaouais.

Main conference topics:

  • In business, there’s no plan B
  • Leadership : the qualities of a good leader
  • How to face change
  • The sales pitch: client vs. investor
  • Choose your business partner
  • The importance of being transparent
  • The cost of acquisition of a customer
  • Passion vs reason: what foundation for your business model?
  • The financing steps of a company
  • Storytelling: how to sell yourself? 
  • Learning to say NO

" The best time to start your business is now "